How to make technology embeddable.
Open source means that the software and interfaces you create are brought out to the general public and developers free of charge. This might sound contra intuitive at first, because you imagine giving intellectual property away for free. But you may only do this to an extent and what is actually intellectual property? Is it really the lines of code that developers create or is it the business intelligence, the image of your product and the capabilities of you presenting it. Many successful companies today have a hybrid model where they open a part of technology that enables others easily use the infrastructure and appliances they’ve created leaving the creative process and main product development closed. Your intellectual property isn’t the lines of code you create, but what you make out of them and how you put them to use.
How to do this. I propose to everyone I work with to open source the parts of their technology, which would attract external developers and companies. They in turn create their own underdog projects and products that connect to your technology. This way more and more businesses depend on your products even if some of the components are open. Your product becomes embeddable and usable with a larger variety of other systems. An interactive appliance. Touch screen technology or overall computing systems are hard to sell when they are a black box - stand alone.
You want your TV to be connected to the Internet. The interactive terminal on the street to display QR codes. Your phone to give you recommendations of shopping items, foods in restaurants, etc. But you don’t have the resources to develop it all. Open source is crucial in bringing an interactive product onto the market, because it helps externalize expenses.
Every touch screen and the software interfaces in it are just a mirror to all of the usage they can be put to. The holy grail is connectivity to the Internet and online services. once you connect an interactive system to online services, then you never need to struggle with development of interactive products.